2016 PARTNERS

" A lot of people out there are already saying that the Session is the fastest bike on the circuit – we want to put our own stamp on the bikes and Trek have already showed how receptive they are to rider feedback. "
Gee Atherton

Trek Bicycles will be our new title sponsor for 2016-2019. We’ve already had chance to get to know both the bikes and the team at Trek and to say that we are all stoked with the move and are getting fired up for 2016 is an under statement!

We visited Trek out in Madison, Wisconsin and were blown away by the set-up they have there and the resources that they’ve already put against getting the Sessions and the Remedy absolutely dialed for our riders. We’ve quickly established a great relationship with the development guys and the team in the race shop and we are all very confident that we’re on course for a great season.  Just like us Trek are aiming to develop the most successful DH team in the world so we’re looking forward to bringing the kind of passion and professionalism that they have demonstrated across their whole cycling portfolio to bear on our World Cup Downhill campaign and beyond.

Watch this space!

 


" I’ve got some pretty serious work on in the forest this winter, hell even the road to my house is hard work! Lucky I’ve got the Wrangler to get me there! "
Dan Atherton

The Jeep brand is synonymous with freedom, passion, authenticity and adventure, but even so we were a bit surprised about HOW MUCH we loved our new vehicles!

For 2015 Gee drove the Cherokee, Rachel got to Be Renegade in her car as well as on her bike and up in the Dyfi Forest Dan tested the Wrangler to the limits! In this first year of our partnership Jeep were an integral part of some awesome events, providing the most stylish uplift service we’ve ever seen at Red Bull Foxhunt in Edinburgh and some of the most extreme uplifts we‘ve ever seen at Red Bull Hardline. They even brought a touch of luxury to the Revolution Bike Park when we rode with two of the brand’s biggest fans.

We’re stoked that there are more Jeep adventures in the pipeline for 2016!


" Shimano are so thoughtful about every detail, every minute adjustment is fully considered so we can just jump on the bike and ride. "
Gee Atherton

We’ve worked with Shimano since 2007 and their outstanding quality products have had a great influence on our performances.

Shimano’s mission is “to promote health and happiness through the enjoyment of nature and the world around us. ”  We think that’s awesome, especially when it comes underpinned with a massive drive to meet new challenges and fantastic technical innovation. We use Shimano’s components from shoes to hydraulic brakes and over the years we’ve had the chance to work with their Research & Development team to tweak things exactly how we like them.

We trust Shimano’s products blindly so we can focus on what is the most important thing for us, pushing the limits…

 


" It may be true that I’ve delegated SOME of the renovation work on the house but I’m pretty handy with a lump hammer! Couldn’t do any of it without Silverline tools! "
Rachel Atherton

Silverline tools are our kind of partner! Probably the second time we met them they let us build a big ramp out of pallets and jump around their warehouse!  

Since 2013 they’ve supported us at events ranging from our Rider Experience Days, Red Bull Foxhunt, the British Downhill Series and UCI World Cups. With over 5000 power and hand tools to chose from you can imagine how excited we get when the new Silverline catalogues land. Obviously Joe gets first shout at choosing new supplies for our branded workshop, but we don‘t stop there by a long way; not when we have Dan Atherton‘s digging habit to support and Rachel Atherton’s Home Renovation projects!

We’re all about introducing new people into the sport but we do know how expensive mountain-biking can be. Silverline make a basic range of bike tools that are really affordable. Check them out yourselves, whatever you’re into!


" Developing our new kits is such fun, the guys at IXS really listen to our feedback so this year we’ve got some super hi-tech new materials and a slimmer cut race kit – I can’t wait to get my hands on the finished article. "
Rachel Atherton

When we first partnered with iXS last year we knew that they were a leading manufacturer of motorcycle gear, protective gear and sportswear for motorcyclist and mountain bikers.

But then we all sat down, ripped some stuff apart (literally and metaphorically) and set about developing products for this year that would be even more awesome, every seam placement or breathable insert has been tested to the max by us so that all mountain-bikers can rely on them 100%, whatever the conditions and no matter how hard you‘re riding.

Over the years our coaches always talk about “getting us fit to crash” Nice. But it’s inevitable, especially when we’ve got Gee Atherton on the team! That’s why we demand maximum protection.

Like us, the team at IXS are never satisfied and they are constant researching the newest technologies and hi-tech materials to push their products to the next level. This year we ’ll be working with them on new product development to bring you some new designs – including our awesome new racekits for Trek Factory Racing DH!


" All year round we’re supported by Fox’s expert team of race technicians and engineers both on and off the track, when you put your bike through as much as we do that’s invaluable. When any of us are in a race situation a few clicks either way can be the difference between winning and losing. "
Dan Atherton

Fox make great products. They started out by redefining ride dynamics in motocross and for the last thirty years they’ve been totally committed to improving suspension performance for everything through snowmobiles to mountain-bikes.

But that’s just a small part of the story. Fox are as focused on results as we are. Every winter new shocks arrive from the Fox race shop, we don’t need to understand the ins and outs, we’re just 100% confident that they’ll be the very best product available. Then we go through rigorous test sessions and custom tuning with the Fox team, we’ll be at it for minimum a week but often more than that. Its an intense period of replicating DH runs, 10-15 times a day, tweaking, honing, doing it again.


" Switching from a well-tried and trusted set-up was always going to cause a few nerves on the team but I’ve spent quite a bit of time on the Bontrager tyres already and the new tread patterns and compounds are riding spot on. "
Gee Atherton

The story of Bontrager is so legit, we absolutely love this new tie up! 

Keith Bontrager was a rider, engineer, and inventor before we were even born. He recognized the need for equipment that would stand up to the demands of this new sport of mountain-biking. And stand up well enough to allow riders to push boundaries and advance the sport. Sound familiar?

He scrounged through bike-shop dumpsters to identify failures and analyzed those fails to come up with better, more durable designs.  Keith earned his reputation building some of the strongest, lightest components around. Cheap, no. Best, yes.

It was a no-compromise approach that fits exactly with our own and still guides Bontrager development today. Keith sold his company to Trek in the 90s so when we signed with Trek the Bontrager range of wheels and tyres was a great bonus.

 


" Our GoPros are an absolutely indispensable tool for our World Cup preparation, at every race we’ll review our practice runs as a team, learning from each other. This year I ‘m going to be using to mine to coach the BDS Junior girls. Of course we use them loads for fun stuff as well – I’ve watched my Red Bull Foxhunt footage loads of time – and Gee’s. I think sometimes he wishes he hadn’t had his on when he crashes though! "
Rachel Atherton

Go Pro make the world’s most versatile gear-mountable cameras. This year we’ve loved playing with our Hero4 Black versions, the waterproof casings mean that we’ve been able to take them stand-up paddling, kayaking, we’ve even dropped them in the mud a fair few times on ourmountain-bikes!

We’re passionate about creating new experiences and seeing what might be possible though it’s never been done before. Go Pro are passionate about capturing those moments as incredible photos and video and sharing them with others so that we can celebrate together.

Sharing our GoPro footage is one of the best ways we know to introduce new people to our awesome sport so in 2016 every time we shred Dan Atherton’s crazy new trails or ride a new downhill race-track we’ll be wearing a Go Pro.


" The Full-9 is a masterpiece. I can’t even count the number of times I’ve been truly thankful for it this season. "
Gee Atherton

Live, ride, drive and thrive. That’s Bell’s rallying cry for all of us, they’re on a mission to get the whole world up, out there and moving around and at Atherton Racing we’re more than ready to answer that call. We’ve worked with these guys before back in 2007 so we know how true to their mission they really are. All of the riders were stoked to hear that we’d re-established the partnership for 2015 and beyond.  

Bell see themselves as enablers, allowing the world’s best to be the best they can be, they believe that the company exists to inspire and they’ve proved their worth time and time again. Lets face it, when you crash as hard and as often as Gee Atherton, Dan Atherton and Taylor Vernon do, you need to be 100% sure that your helmet is going to do its job.

Bell come from an auto racing, motorcycle and bicycle culture and have worked with the world’s best drivers and riders for more than forty years, that’s a heritage that we’re proud to be associated with. But we’ve also been privileged to watch Bell (and their UK distributor Zyro) in action at our Experience Day carefully listening to requirements and fitting helmets with 50 everyday riders.


" Because we’re constantly pushing and riding on the edge, the components we use are subjected to a hell of a lot of pressure, some of the forces at work over those Hardline jumps were incredible. All of us get a real kick out of helping develop awesome products and this Tharsis range is a real step forward. "
Dan Atherton

We know that not everybody who rides is going to race World Cups, or even want to but that’s no reason they shouldn’t have access to great kit. So in 2009 we started working with PRO to create a strong line of componentry that was fit for World Cup usage, even by our exacting standards, but would also perform amazingly for the average rider.

With the Atherton Star Series we created a line that more than met that brief. We’ve used bars, stems, grips, seatposts and saddles in our World Cup and World Championships campaigns for the last seven years, that’s seven highly successful seasons, spanning 29 World Cup wins, 3 World Champs and seven National titles!  But we never want to stop progressing so we didn’t leave it at that, with our ongoing feedback under increasingly testing conditions and PRO’s expertise, honed on World Champions’ bikes across all disciplines of cycling, we evolved the product to create a new Pro line, the Tharsis 9.8.

We first introduced the Tharsis range at the 2015 World Championships when they helped carry Rachel to her 3rd World Champs victory, and perhaps just as importantly survived Gee’s spectacular crash completely unscathed.


" In wintry conditions (that’s pretty much constant here from early October to the start of April) we love the C3 Wet Lube, it repels all the mud and grease that the Dyfi trails can throw at it – even when Dan Atherton’s tracks take us axle deep through a bog. "
Gee Atherton

We’ve been working with Muc-off for four years now, that’s an awful lot of Welsh mud washed away! 

We all use Muc-off; riders, mechanics and management agree that it’s the best way to keep our race bikes looking mint. Of course it’s important that our world-beating rides look great, but it’s vital to keep them clean and maintained to the very highest standards, so they can keep on running to their max capacity.

What we love most about the Muc-off team is that they’re smart and a bit obsessive, they have an insane R&D programme which means that they’re always sending new products for us to try. Not only on our bikes, there’s plenty of products for cleaning up and maintaining the riders too! It means that we can keep pushing our bikes to the limit while Muc-off watch and learn, the dirtier we get, the harder we push, the better they like it!


" I’m very evidence-based when it comes to training so being able to highlight small changes in performance with a system that’s so easy for the riders to use and understand pays huge dividends. "
Alan Milway

Here at Atherton Racing we’re all about goals. We want to push ourselves to achieve more every season; we want to get stronger, faster and better so we need to monitor our effort extremely precisely. Even the smallest physical gains add up to improving our race-performance. 

Stages supply us with a simple and effective power meter, they’re easy to fit to the bikes because they simply replace the non drive side crank arm, and easy to use as they transmit data via ANT+ to a headunit. On a road ride or on the turbo in the gym this allows the riders to monitor their power output and Coach Alan Milway to compare and record their efforts!

On the downhill bikes they’re brilliant for tracking changes between tracks or sprint lengths etc. Because we can pre-set training goals via wattage and heart-rates the riders can see their improvements, and the team can highlighting any sneaky coasting!


" Hope are the very best of British Manufacturing - we’ve worked with them for ages and they’ve never let us down. "
Gee Atherton

Hope is an amazing British brand, really awesome manufacturing. Because they make everything on site they have total control, from quality to delivery, we’ve worked with them for ages and they’ve never let us down.

We think it’s because they’re based in Lancashire and know what our winters are like that their products are so rugged – perfect for the punishment we dole out to them riding on Dan Atherton’s Dyfi trails in all weathers. We use their seat clamps and headsets, the bearings on the headsets last longer than anything else on the market.

Precision engineering from Barnoldswick


" We all love our Douchebags - its so funny to think what the team have in the Hugger 30L that we use everyday - mine’s mostly food, extra clothes and dog biscuits! "
Rachel Atherton

Douchebags. Weird name. Flippin’ awesome luggage. We travel a lot, and we haul an awful lot of luggage with us. Douchebags are the brainchild of our fellow Red Bull athlete, skier Jon Olssen and the fact that he’s done an awful lot of similar hauling’ shows up in every stitch.  Jon says he wants people to have the freedom to travel how they want, with whatever they need. A chance meeting with Product Engineer and ski/surf nut Truls Brataas ( in the sea appropriately enough!) led to the start of Douchebags  and to redefining travel gear.

The whole team use the Hugger 30L everyday, whether we’re travelling into the office, the gym, off on a ride or grabbing a flight, its perfect. It’s IATA approved as carry-on, has enough pockets to keep even Rachel Atherton happy and is tough enough to stand a lot of chucking about. If we’re going further afield we’ll take the 90L Big Bastard.

This year we’re working with the guys at Douchebags to create the perfect bike bag – we can’t wait to see them…or to hear what the guys are going to call their latest product!


" Oakley’s eyewear gives us the confidence to commit and react in the toughest of conditions, come rain hail or snow. "
Gee Atherton

Vision is everything in our sport, whether it’s picking a line through a rock garden or keeping our vision clear in Welsh storms or Alpine mud. Oakley’s eyewear gives us the confidence to commit and react in the toughest of conditions, come rain hail or snow.

For the last 5 years (give or take Rachel’s flirtation with some hot pink O-frames) we’ve mostly worn the Airbrake MX, these have awesome peripheral vision and “switch-lock technology” a really easy side-latch which releases the lense, so if we’re up in the start-gate and light conditions change (like just about every run at Fort William) we can quickly change our lenses before we drop in.

On the road bike we wear Jawbreakers and Radar EV.  Both of these were new for 2015, we love them because they have a massive field of view, fast lense change again and they’re super light on the face, but mostly we can make like we’re in the World Tour!

And last but not least there’s sunglasses. Never is a delivery so eagerly awaited. Over the last few season’s the team have rocked Sliver, Two-face, Holbrook and Frogskin, because they look so damn good!


" I first remember Dan wandering into our yard maybe 15 years ago, he was probably still a teenager. Even then he was making his own way, he had a very clear idea of what he wanted and it was nothing like anything that anybody else was doing. He’s been pretty tireless in developing tracks ever since and we’re proud to support that. "
Greg Mills

We’ve been friends with the guys at DG Mills for a long time. 

They are based near us in Llanfyllin and they’re top of their game in civil engineering, waterways, haulage and plant hire. They’ve been part of some massive projects throughout Wales and the rest of the UK for over 30 years and always give first class service with the most efficient equipment and skilled operators for the job in hand.

For us that means that whenever we want to borrow stuff they’ll make available the best equipment, on time and in great condition, they’re a huge part of developing mountain-biking in the area and we’re really grateful for that.


" Beyond the results, we’ve always been fans of the professionalism the Athertons have brought the sport. "
Simon Thompson, Director of Sports Marketing & Racing, Trek Bicycles

Atherton Racing began with two brothers and their little sister at the BMX track, today it partners with some of the world’s biggest brands but at its heart is a family, committed to their sport and to making it accessible to as many people as possible.

Dan, Gee and Rachel Atherton grew up to become the fastest mountain–biking family on earth. Between them they hold 7 World Championships, 36 World Cups and 14 UK National titles. Individually the siblings are respected as three of the best riders in the world, together their impact on the sport is off the scale.

In 2006 the Athertons were joined by Team Director Dan Brown who focused on building the most skilled and professional support team in the industry. The four friends master-minded a new way to race mountain-bikes which changed the entire industry’s approach to the sport.

Atherton Racing forged a new way. Taking their lead from more established disciplines they embody a professionalism that is second to none. Not only is their race set-up and technical support the leader in the field but they co-organise international events with partners like Red Bull, create jaw-droppingly awesome tracks and ground-breaking moving image projects, run a junior development programme in the Atherton Academy and have done more to put mountain-biking on the mainstream map than any other riders.

Over the last 10 years Atherton Racing have produced awesome results for partner brands such as Animal, Commencal, Mercedes-Benz, Nissan, Continental, Red Bull and GT bicycles. For 2016 – 19 the Atherton Racing team will manage the Trek Factory DH Race team and we’re confident that our list of victories will grow faster than ever.


" When I go into the start-gate I need to know that my bike is 100% dialled, every mm counts, every PSI, that’s why I’ll be working with Pete for the 2016 season, it’ll be our 5th season together and his 6th with Athy Racing. "
Gee Atherton

Polished Racing is the creation of Pete Polish Michaliszyn, Head Technician at Atherton Racing (2011 – 2015).

As a sister company of Setchfield Cycles (established by our 2014 Enduro World Series mechanic Andrew Setch Setchfield)  the company was established to deliver top quality suspension servicing, tuning and bike setup.

Pete has been a fixture on the World Cup Circuit for the past 8 years, playing a vital role in over 100 World Cup podiums, over 20 World Cup wins and three World Championship victories. From 2007 – 2011 Pete practiced his craft as Senior Shock Technician at MOJO Suspension and MOJO ORANGE DH Team Mechanic.  But when he joined us here at Atherton Racing things got next level. As Pinkbike reported recently “There’s Pro, then there’s Atherton Pro.”

Pete remains a valued member of the Atherton Racing Team but when he’s not travelling the World Cup circuit with Gee you can find him at his Wrexham base.  Whether you’re a weekend warrior or a World Cup racer you too can experience the Polish magic that has been instrumental in so many our victories.


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